When a customer buys a brand is no longer just have
replica watches. Today, brands that offer a lifestyle through leather goods, cufflinks, jewelery and even skis and bicycles. Kathryn Bishop is accessorising.
In this time of change in consumer spending, look for homes should really engage customers with their brands, but how? The answer is more in Accessories - Costumes lifestyle that allow small consumers to buy more than just a name but a lifestyle.
These accessories can take a variety of forms, cufflinks, leather goods, wallets and sunglasses through items such as bicycles and helmets. These are add-on sales, product gifting these desirable objects that allow consumers to feel they belong to the world of the brand, in general, a lower price tag than their watches.
TOUCH OF LUXURY
Two of the biggest names in the field are accessorising Montblanc and Omega - luxury companies that specialize in creating a way of life for their fans. The Montblanc pens while her become synonymous with the brand, has been manufacturing leather goods since 1935, and now ranges including the case of smartphones, sunglasses and perfumes.
Montblanc has long specialized in leather tailored for entrepreneurs, but in 2005, the brand decided to concentrate on a growing number of wealthy clients, releasing large collections for women. In 2012, he published two collections of women's, La Vie Bohème and signature collection of old sweet and textured leathers with projects such as calendars, cards and cases mentioned above, all smartphones pay a reasonable price for the brand. It also offers a personalized service, with leather goods made to order according to the customer's taste.
In Omega, the choice of luxury watchmakers boxes not vain watches and leather case iPad with women's jewelry and fragrances for men. Its scope match the target of their watches, consumers who want others to know what they have, but also ostentatious. Articles of leather, for example, are often decorated with a repeating pattern of Omega logo - a coin to mark subtle but recognizable that says a lot about a person who happens to recognize it.
Omega male fragrance - Aqua Terra, named after the popular Seamaster range of models - was launched in 2009 and is manufactured in Switzerland, USP, which is used in your marketing for perfume. Post marketing for fragrance plays with the notion of their products are close to the skin, aligning the morning routine of doing a show for spraying perfume on Omega same routine, Fashion subconscious.
The brand has hired master perfumer Alberto Morillas, the "nose" behind some of the most popular fragrances in the world to develop a scent that "expresses the essence of substance Omega authenticity, and innovation." The resulting product was initially launched in
Omega Replica boutiques and online through a dedicated website scents before being deployed at major retailers.
At the other end of the spectrum is Patek Philippe. He answered a call to the product besides luxury watches, with trinkets. While the watches are world renowned for the quality and timeliness of production, Patek Philippe also solid gold cufflinks reference to elements of the design of the watch, as the cross of Calatrava. The lines also include jewelry, including rings and women gold and diamond-studded earrings, stones 6cts total.
Mark Hearn,
Patek Philippe UK managing director explains that the collections of gold jewelry brand was launched in response to consumer interest in portable products to complement their Patek Philippe. "We decided to start producing our jewelry collection, because the owners Patek Philippe have often been asked and looking for jewelry to compliment your watches," he explains. "Ladies were interested in having matched sets of rings and earrings and you're looking for cufflinks to match their watches. So it was logical for Patek Philippe to be able to offer something to their customers asking for. '
Hearn said that the Patek Philippe jewelry lines are manufactured with the same quality level "meticulous" as clocks and are shown in yellow, white or rose gold. "All the pieces are flawless diamond or semiprecious stones such as onyx, lapis lazuli, agate or pencil," he added.
Fashion Forward
For most
fashionable watches led by the introduction of a range of sunglasses and accessories brand is often seen as a natural progression since the clocks are instituted among consumers. His arrival occurs when the need or demand for a product to buy more rods, which allows buyers to show their loyalty to the brand and its representation of a particular way of life, as is the custom and fashion trends.
To watch the evolution of the brand Skagen to become a lifestyle brand started when it was purchased by Fossil in 2011, a company with a background specializing in clocks corresponding license and brand products. Owner Skagen Jorst Charlotte said he expects the agreement with the fossil group will double the number of countries the brand is sold at 120, adding that accessories will be part of strategy. "We'll make handbags, shoes, clothes - everything Skagen name," she said. "They [Fossil Group] to make a much larger company."
Skagen has launched a range of steel jewelry BaselWorld in 2010 and has already launched other accessories in the United States, as the same mesh jewelry like bracelets, stacking rings set with faux pearls and crystals and sunglasses with top RRP £ 25. This aligns perfectly with the brand's target consumer, they would have spent £ 100 on a Skagen watch, but perhaps as jewelry or a matching pair of oversized sunglasses to complete.
In the UK, a new watch brand Holler watch and simultaneously launched a line of products - items that he called "march" - as shirts, hats and bags for their sturdy yellow winged logo. Although primarily a brand of
replica watches uk, accessories are a key element of the strategy of the sentence and the richness of its ambassadors, including diversity urban dance troop and the Pussycat Dolls are photographed wearing T-shirts and Holler watches as part of their PR unit.
The availability of complementary products shows non-Holler is what makes a brand and lifestyle that can become part of the daily life of a person, according to Darren McCormick, founder of JDM distributes Holler UK.
"Holler is a brand of watches and much more, it is a lifestyle brand," he said. "Music and culture that inspires Holler affect so many different aspects of daily life should be more than Holler as watches. Holler created a series of lifestyle products and lifestyles to accommodate people individual."
Another young brand in the UK is Kennett watches, which was launched in 2009 by Tom Kennett and makes
men and women watches, cufflinks and now, something that says Kennet is a longtime goal.
Fifteen years after its release, Nixon watch American society is one of the most recognized and appreciated brands to develop its range of accessories - enough for many consumers do not realize that it was originally a brand watches.
Nixon launched in response to a supposed lack of
quality watches that simultaneously "talk" to the user and provide what they need a watch when you work and play. Today, it produces colorful headphones, hats and even clothes, and its products are distributed in more than 65 countries. He launched his line of headphones, three years ago, and they became one of the most recognizable accessories.
Brands assist companies that are first, you can put less emphasis on research and development of its range of accessories, but Nixon out of their way to provide enhanced functionality, not just an interesting project. For example, a new line of headphones, stylus, a foldable design to make it easier to transport as well as buttons and microphone on the headset son to answer the calls should be supporting the music on a smartphone. Nixon says that despite the technology and functionality of the product, he tried to keep prices attractive to consumers, indicating that the headset Stylus matching items that cost almost double of sound quality and design.
Adventure ACCESSORIES
Taking your product to an adventurous Hublot is a brand that continues to launch new products at a pace that threatens to leave marks of a similar caliber in its dust. Hublot has launched an accessory Pan across its product range Noire, including a bicycle, sled, skis and pens - objects that tested the skills of its team of R & D and bring the features of
Hublot watches, such as carbon fiber and ceramics.
The brand created a limited edition ski race with Swiss manufacturer Zai before applying the same ideology that guides the production of their
swiss replica watches to develop a limited edition of 30 racing bikes with the Swiss company BMC. All black motorcycle is designed to be light, with a chassis carbon fiber, while the pedals are manufactured from ceramic to reduce friction.
As a part of the Swiss culture, Hublot has launched one of its products lighter when he created a limited series of 10 sleds brand, in collaboration with the University of Art and Design Lausanne, Switzerland. These objects of luxury, a concept dubbed the details of the brand, as features hand-stitched leather seats, carbon fiber door handles and steel for the runners, with the design based on a model luge running shoe made for sledding and ice Graf specialist. Efforts in the model, is almost too striking to be used, since the window, although it would be great on the track, he would be equally adept on display in a Swiss chalet.
For a brand to offer products besides watches - but welcome - may seem like a simple gesture, but the main challenge, as Hublot is married cleverly overcome the characteristics of
brand watches without distracting from the individuality of the accessory itself. While a bottle of perfume essence could supposedly a brand and a T-shirt or a hat makes a logo or design to be used most obvious, the true beauty accessory is the ease with which simplifies everyday life.
The average consumer may need another reason - or three - to continue to buy into a brand, but fortunately assist companies remain reactive. And this is good news for retailers who may also be looking for ways to build add-on sales, and could do with cheaper products or alternative elements that respect the core values of a brand, but to give the owner a chance to say something about yourself through more than his wristwatch.
