Chanel bag may be in the five years through e-commerce, or they may not

Although a growing number of luxury brands have launched e-commerce store, Chanel CEO Bruno Pavlovsky essentially said, "Thanks, but no thanks," the concept of online sales. While you buy a Chanel beauty products and accessories online, the company plans to sell zero in on the Internet, their own clothes or replica handbags quickly. Pavlovsky said, corporate fashion:

    "Our clothes are very mature, one of our strengths. Wear Chanel clothes, you must try them you need to in the locker room you need a tailor who has changed to adapt to the clothes you body completely I think this is part of the Chanel more than just us. differentiation, which is our ready to wear is perfect for our customers. "
Looks like the two have the same problem, and we have good, why not sell bags online then this is not how you meet these fit. "Pavlovsky said:

    "This is a strategic decision, this is a choice, and said, 'Guys, you can see that you want on the Internet, but we hope you can come to the store, because we believe our boutique, therefore, appropriate to understanding of the brand, "the sales of handbags, we can be on the Internet, but my feeling is that there are not enough quality, which is what services we want to provide our customers with - ... At present,"
Ah, but the rub moment. Pavlovsky admit crushed flood the Internet is too much for them, this may Chanel clothing online 2-5 years. Why, then, should adhere to walk into a store and see the product?
A couple of things: First, Chanel to keep exclusive, limit the number of people who buy your stuff, is a good way to do this. Net-a-porter, haute couture mail address, but Chanel want, you have to go to Paris, New York or any other major world cities. Forced process focus and attention to detail, Chanel able to convince people crazy price is worth it, if they can see and the people who come into contact with the goods.