Creativity comes in a new time zone

What we really need is a dual-function driver and Tourbillon cage rotates with angular velocity. Probably a black ceramic and carbon nano-fibers motherboard. Reply to this old question "What time is it?" It may be only hours and minutes, but the question "What is this watch? Requires a complex answer. Participate in response are all the subtleties of our relationship to technology and culture.

Besides sunglasses, no mood change teams more effective than a wristwatch. Apart from the super car, there is no clear indication of wealth, mental disorder and social ambition largely irrelevant. For men who despise necklaces and piercings, the clock is acceptable form of jewelry.

There are three ways to go, any expression of spiritual condition. Relate to $ 20 Casio F-91W, basic digital quartz, which is on sale since 1991. In a gesture that seemed calculated so as to expose the crass materialism of his fellow Saudis gold, this model is favored by Osama bin Laden and has acquired cult status terrible.

In contrast, you can visit a Parisian boutique called Chronopassion 271 Rue Saint Honore, near the first swing. Here, in what is perhaps the ultimate clock store in the world, they will gladly sell Hublot Minute Repeater - and you should pay attention to the high content of titanium - for € 292,400 ($ 362.4 thousand). Chronopassion title reads: "Every object in the store window must obey, have fun, bring people crazy, even if it seems to be totally useless." John Ruskin, where are you today?

But there is a middle way, preferred by many of us. It's about choosing the classic Steel watch with high reasonable price category is created when Hans Wilsdorf, founded Montres Rolex SA in Biel 1920. German watchmaker who became a businessman from London, Wilsdorf cleverly expected in the global market luxury. The name "Rolex" was chosen because it has been declared in all areas, except, perhaps, Japan and China.

As Omega replica watches, Breitling, Panerai and TAG Heuer recently, Rolex calls to very specific jobs, often more like a tomboy. You do not intend to travel underwater, but rather requires a state of Rolex Submariner men preparedeness for any adventure. Omega goes into space porn sells aviation Breitling, Ulysse Nardin makes ocean racing, TAG Heuer Steve McQueen and if you choose Panerai, you may want to design a winning proposal that career service marina militare Mussolini.

In any civilization that rises above maintenance to find what Thorstein Veblen called "conspicuous consumption." Or, as Bernard Berenson said, "flavor begins when hunger is satisfied.

Classic Clocks satisfied the need for images, a kind of Esperanto reached through the barriers of language and culture to a new class of consumers and travelers in the world in the 20th century to the mid 19th and early. This is a used term, but Rolex is real "classic design."

However, in response to clients dissatisfied with fully functional and aesthetic neutrality of steel, Auto Oyster Perpetual watch design has experienced very rapid revolution. It is inspired by the new technology, but rather a new hyper-consumption, the type who can spend £ 80 million apartment in Knightsbridge for its fourth house.

Now that the majority have access to a source of cheap and reliable digital time small minority seeks exception. Thus, the "clock art", if that's what we call it, is a denial of the role of voluntary and complexity. For over semantics slavery is added to the ostentatious redundancy. The clock can not be aesthetically demanding art, but art took a new time zone.

First, the issue of size. While almost all the technology in the world grows smaller replica watches are increasing. Absurdly so. In the recent Baselworld, where the clock addicts feed their habit, Swiss interior said that he has seen limit the enlargement process. After slim watch is a symbol of sophistication, but now it seems that only limits the potential of the forearm lifting human growth.

Secondly, the complexity issue. Pioneer industrial designer Peter Behrens said, "we have no choice but to make life easier and less complicated." New movement - the first, which is exactly the right term - from watches designers agree. Christoph Behling, based in London, educated German designer who creates modern classics TAG Heuer, explains the psychology of extreme complication.

"I love to dress and classic watches and chronometers [clock that meets certain standards of accuracy], but I also designed the 10,000 th of a second mechanical chronograph. Absurd because the finger just at more than fifty years of a second. Addition , you can get much more accurate electronic chronographs. But trust me, if you have in your hand, you will have an exceptional experience. Click Start and blue hand disappears into mist pitched sound that is absolutely fascinating, and this is achieved by mechanical hand-crafted in the 21st century. "

Several new watches same letter: "I am amazed" In 1995, Urwerk was founded by Felix and Thomas Baumgartner, in cooperation with designer Martin Frei. Agreement, Urwerk took English clock design to its more remote. Claiming a sense of tradition ("Ur" for the Sumerian capital, where time begins) and commitment to re-conceptualize the basic expressive Urwerk screen time. No hands or dials instead cylinder - reminiscent of the speedometer in De Soto in 1957 - scroll Countdown linear. At alligator strap is the case of tantalum, heavy metal that is resistant to all but the most violent acids.

Another example, Richard Mille, was founded in 2001. The company's mission is to have a "strong artistic and architectural dimension." The reason is revealed architectural house windows or frames, which provides visual access to behind the face too mechanical.

Then there is the Greubel Forsey, founded in 2004 and declared watchmakers is not simple, but Horlogers inventeurs. Its unique selling point is the EWT or experimental technology watch. Far from simple things, Greubel Forsey technology makes crazy power of intricacy.

And on top of all these brands Hautlence created in Neuchâtel in 2004. Limited edition of HL2 (€ 224,000) consists of a chain which rotates the drawbridge over 60 degrees each hour to compensate for the weight and not improving enjoy complete digital plastic bin Laden.

Significantly, the clock advanced art tend to use conventional technology, even if it is twisted in baroque works. Hyper-lowering consumer something, perhaps, electronics, even if the first quartz watch designed by Bell Labs in Canada in 1927, in fact, as old as Rolex.

In the field of modeling social and cultural competence when clock art plays a role spin properties of cesium atomic clocks that provide true until a few millionths of a second in one year you can leave on the bench.

Instead, what you really, really need is self-lubricating beryllium, sapphire crystal lens and housing made of exotic rare earth design, all wrapped in a look at me because I'm rich. However, there is something touching in this profession of faith in precious materials and mechanical movements. To complain about cuts waste and ostentation of art clock is as pointless as complaining that the Ferrari 458 Italia Spyder is suitable for most career school.

According to Christoph Behling "our best replica watches are immortal, perfect Alter Ego products can dive deep fly higher, faster and brands drive their owners. As with all major projects, inspiring beyond the role and need."