Dubai Autodrome and TAG Heuer Exciting Motorsport Announce Partnership

TAG Heuer, Edouard Heuer founded in 1860, is one of the largest and most desired brands in the industry of luxury watches is synonymous with racing around the advent of the sport that started in the back good in 1900.

Since then, the company has developed a rich heritage at the highest level in all sports, but especially in Formula 1 racing and the active TAG Heuer involved with Vodafone McLaren Mercedes and its World Champions team of Lewis Hamilton and Jenson Button Audi Sport in the Le Mans 24 Hours and the Automobile Club de Monaco with the prestigious Monaco Grand Prix.

Historically, the company has an impressive legacy in the sport, including participation in the Olympic Games in 1920, its role as official timekeeper for Formula One in the 1990s, a long-standing partnership with Ferrari F1 Through sixties and seventies and the legendary Indy 500.

Luc Decroix, CEO of TAG Heuer Middle East, said: "From TAG Heuer was founded in 1860, motorsport has been ingrained in the DNA of the company The company has always been passionate about cars and. Motorsport . Our clocks adorn the dashboard first car and have since evolved into a brand that is synonymous with motorsport. Watches and performance sports cars have a lot in common because they are all about mechanical machines, the engineering and complicated. "

"In partnership with TAG Heuer Dubai Autodrome creates a natural synergy that allows us to participate in the growth of motorsport in the UAE and use it as a vehicle not only to promote our brand, but it is important to promote Local Scene car races at the same time, "said Decroix new partnership with the Dubai Autodrome.

Dubai Autodrome General Executive Hamish Brown said: "Tag Heuer has an impressive legacy and famous motorsport and board as a major partner is ideal for the Dubai Autodrome allows TAG Heuer to participate in our events, providing a platform. for our organizations to explore and develop initiatives that can have a positive impact on the world of local races. '

Immediate plans include specific areas of brand and Dubai Autodrome Kartdrome advertising with distinctive TAG Heuer TAG Heuer while commodity exchanges competitors in the race UAE national as exclusive replica watches and eyewear company.

One of the key elements of the partnership between the Dubai Autodrome and TAG Heuer will initiate and develop projects in order to promote national motorsport.

In the Middle East, TAG Heuer UAE rally legend ATCUAE president and vice-president of the FIA, Mohamed Ben Sulayem as one of the ambassadors of the brand, which also includes a number of major movie stars and world Sports.