Eco-Drive watch is a slight tension. Its battery only works with light produced from any source, whether it be lighting candles or direct sunlight. When fully charged, the watch can run on this energy for about six months or more, depending on the model. This type of technology in the use of light, both. Natural and artificial, has really wowed watch lovers and make Citizen Eco-Drive a success
Katsusuke Tokura, Executive Director, Citizen Watches India, talks about technology and the aesthetic elements of the Eco-Drive watch.
In a growing market like India, the competition is fierce, not only locally, but also globally. What has implemented strategies to combat competition?
Citizen operations in India in 1997. He has a history of the brand 15 years in the subcontinent. Therefore, marketing strategies and sales are also unique to India. We are very clear about the demographics of the customers you want to target. Our typical client is an emerging middle class working in the IT and ITES sector. They are young, willing to try innovations in watches, most of all, they are the most demanding customers who know tasteful fusion of technology and beauty.
Citizen is a Japanese brand. The name is easy to remember and to any person in any country can relate to the brand. So work for India also, the attitude of Indian customers customers differ because they are more price sensitive. How do you approach this challenge?
Not only in India that customers are price sensitive. Even in Japan, it is people. This is precisely why we put Citizen watches in affordable luxury segment. The price range is minimal for our target audience. They vary between 10,000 and 50,000 ``. We ensure that we give our customers value for money watches. The clock really represent their personality and status. By combining advanced technologies such as titanium and super innovative designs, we have managed to capture the hearts of our customers. In fact, the first meter of depth altimeter professional titanium dive watch is a citizen.
Citizen has been in the country for over 15 years. How has the customer? Have you noticed some interesting trends in recent years?
Many Swiss replica watches have made a breakthrough in the Indian market and there are more institutions in India these days for these brands. People began to appreciate and understand the technology, it becomes much easier for them to choose the programs they want. A few years ago, watches were mainly timing devices, but today is a style statement.
Compared to the rest of the country, how different clients in Bangalore?
Bangalore customers are smarter and are aware of recent technological advances. Moreover, when they see a good product, they are willing to spend for it.
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